KG Mobility (KGM) has unveiled Korea’s first all-electric pickup, the Musso EV, combining the utility of a pickup, the efficiency of an electric vehicle, and the comfort of an SUV. The new model is expected to set a new benchmark in the electric pickup segment with its innovative design, advanced technology, and affordability.
Expanding the "Musso" Pickup Lineup
As part of its strategy to strengthen its pickup lineup, KGM has integrated all its pickup models under the "Musso" brand. The Rexton Sports and Rexton Sports Khan will now be rebranded as Musso Sports and Musso Khan, respectively.
At the launch event held at its Pyeongtaek headquarters, KGM Chairman Jae-sun Kwak emphasized the company’s commitment to delivering advanced and competitive mobility solutions, saying, “With our deep expertise in pickup trucks and evolving mobility technologies, we will continue to introduce innovative products to lead the market.”
Robust Design with Practical Features
The Musso EV adopts KGM’s “Handy & Tough” design philosophy, blending durability with modern aesthetics.
Key Exterior Features:
Bold front grille and LED DRLs for a rugged, high-tech look.
Tool-inspired LED taillights reinforcing its pickup identity.
Side steps, deck protector, and integrated spoiler for enhanced functionality.
It is available in six colors, including Grand White, Blazing Gold, Amazonia Green, Ultra Marine, Marble Gray, and Space Black. The interior offers a choice of Black, Brown, or Gray two-tone leather upholstery.
Spacious Interior with Smart Technology
Inside, the Musso EV boasts a modern 12.3-inch digital instrument cluster and 12.3-inch infotainment display, integrated into a seamless widescreen interface.
Interior Highlights:
Reclining rear seats (32°) with generous headroom (1,002mm) and legroom (850mm).
500kg deck capacity, ideal for carrying outdoor and work-related equipment.
Customizable deck packages, including storage solutions and roof carriers.
Additional premium features include ClearSight Ground View, OTA updates, wireless charging, 3D surround-view monitoring, and an Alpine audio system.
Powerful Performance & Advanced Safety
The Musso EV is powered by an 80.6kWh lithium iron phosphate (LFP) battery, providing a driving range of up to 400km (2WD, 17-inch wheels). It supports fast charging (80% in just 24 minutes at 200kW) and features V2L (Vehicle-to-Load) technology for external power supply.
Performance Options:
2WD model: 207hp, 34.6kgf·m torque.
AWD model: 413hp, 64.9kgf·m torque with enhanced off-road capability.
1.8-ton towing capacity with Trailer Sway Control for added stability.
Comprehensive Safety Features:
Adaptive Cruise Control & Intelligent Speed Assist.
Automatic Lane Change & Forward Collision Prevention.
Blind Spot Monitoring & Rear Collision Avoidance.
Affordable Pricing & Government Incentives
One of the biggest advantages of the Musso EV is its affordability, thanks to government subsidies for electric commercial vehicles.
Pricing & Discounts:
MX Trim: ₩48 million (~$36,500).
Black Edge Trim: ₩50.5 million (~$38,500).
After subsidies (Seoul):
MX: ₩39.62 million (~$30,000).
Black Edge: ₩42.88 million (~$32,500).
For small business owners: As low as ₩33 million (~$25,000).
Additional benefits include reduced acquisition tax, lower annual vehicle tax (₩28,500), and highway toll discounts. The estimated 5-year operating cost is just ₩6 million ($4,500), saving up to ₩14 million ($10,600) compared to gas-powered pickups.
Exclusive Online Edition & Market Expansion
KGM has also introduced an online-exclusive Musso EV Special Edition (SE), featuring premium upgrades at no additional cost, available exclusively through its official online store.
Through its latest launch, KGM aims to redefine the electric pickup as more than just a vehicle—positioning it as a practical tool for both daily life and adventure. The Musso EV is expected to play a key role in the transition to sustainable mobility, offering a cost-effective and innovative alternative in the growing EV market.
