Software and artificial intelligence (AI) are already shaping our present. For the future, however, they will be crucial.
Bosch was quick to recognize the opportunities offered by intelligent software and services, and focused on them at an early stage: AI now features in every one of the technology company’s products – or was involved in their production.
“Intelligent software and digital services have become cornerstones of our core business,” says Tanja Rueckert, member of the board of management of Robert Bosch GmbH, at the CES 2025 electronics trade fair in Las Vegas, Nevada.
And the AI and software business is continuing to gain speed: Bosch expects to achieve sales of software and services of over 6 billion euros by the beginning of the next decade. The Mobility business sector will generate around two-thirds of this sales revenue.
AI is playing a particularly significant role in this development. “With over 1,500 patents in just five years, Bosch leads the way in Germany and Europe,” Rueckert says. Almost 5,000 Bosch AI specialists are now working on intelligent solutions.
Bosch is offering tailored courses to consistently drive forward the training of its entire workforce in the field of AI. To date, the company’s own AI Academy has trained more than 65,000 associates.

This also dovetails with the results of the latest Bosch Tech Compass, an annual survey of people’s expectations of new technologies. According to the survey, four out of five of those surveyed worldwide are planning AI-related further training this year.
And two-thirds believe that schools should teach AI as an independent subject. The message is clear: AI skills are fundamental to the future of the working environment. At CES 2025 in Las Vegas, Bosch is presenting products and solutions that are already making people’s lives safer, more efficient, and more convenient thanks to software and AI.
Or to put it another way: with software and AI, Bosch is improving the everyday lives of people from all walks of life.